Trusted Patient Advocates for Mom and Dad
Millions of Americans are struggling to care for their aging parents without adequate support. Our human-first, AI-supported patient advocacy concierge service provides dedicated Patient Advocates who serve as guides through all aspects of parent care.
The Hidden Crisis in American Families
Over 53 million Americans are unpaid caregivers, juggling medical appointments, insurance disputes, and care transitions while maintaining their own careers and families.
The emotional and financial toll is overwhelming—yet most suffer in silence without adequate support.
The Staggering Cost of Care
$600 Billion Annually
The estimated worth of uncompensated care provided by family caregivers each year.
$7,200+ Out-of-Pocket
Average annual spending per caregiver, often accompanied by significant lost wages.
53 Million Caregivers
The number of Americans providing essential unpaid care to aging family members.
Current Solutions Leave Families Behind
Employer Benefits
Accolade, Transcarent, Wellthy—these are only available if your company provides them, excluding most families.
Luxury Concierge
PinnacleCare charges $10,000–$30,000 annually, accessible only to the affluent 1%.
Fragmented Tools
Piecemeal apps, forums, and hourly care managers offer no comprehensive solution.
The gap: Middle-income families need trustworthy, ongoing advocacy but can't afford luxury pricing.
Solution: Affordable Family-First Patient Advocacy
Direct-to-consumer, subscription-based patient advocacy designed specifically for adult children of aging parents.
Three transparent tiers covering both parents in one subscription.
Comprehensive Care Coordination
Appointment Management
Scheduling, coordination, and follow-up across multiple providers and specialists
Insurance Navigation
Medicare guidance, billing dispute resolution, coverage verification
Emotional Support
Caregiving coaching and connection to support resources
Service Tiers
Basic - $50/month
Get virtual guidance and digital care coordination tools for essential support.
  • Insurance navigation support
  • Provider matching assistance
  • Digital resource library
Plus - $100/month
Human support, delivered remotely from licensed nurses and social workers.
  • Monthly advocate consultations
  • Care transition planning
  • Emergency support hotline
Premium - $300/month
High-touch concierge service, including in-person appointment accompaniment.
  • Dedicated nurse advocate
  • In-person doctor visit support
  • Priority scheduling assistance
Market Opportunity
Demographic Tsunami
By 2030, 1 in 6 people globally will be over 60. The U.S. 65+ population will double between 2010–2050.
37 million Americans are actively caring for aging parents—our core market.
Market Size
  • Patient Support Programs: $22.7B (2025) → $69B (2032)
  • Patient Support Tech: $1.58B growing 11% annually
  • Home Care Market: $107B+ by 2025
Target Customers
Basic Tier Families
Middle-income dual-working parents with limited disposable income seeking trusted guidance and support
Plus & Premium Families
Upper-middle-class professionals willing to pay for peace of mind and premium service
Both segments value trust, reliability, and simplicity. They want one trusted partner, not dozens of apps.
Platform
01
Human Advocates
Trained professionals at the center—from care coordinators to licensed nurses
02
AI Enhanced Backend
24/7 support, automated tasks, intelligent recommendations
03
In-Person Care
Premium tier includes appointment accompaniment in select metros
Clear Path to Market Validation
1
Q1 2026 Pilot
Free pilot with limited family cohort to validate demand and refine services
2
Service Refinement
Pressure-test workflows, optimize AI-enabled software, collect testimonials
3
First Customers
Launch paid subscriptions with proven model and compelling case studies
Competitive Landscape Analysis
Key differentiator: Built for families, not enterprises—with dual-parent coverage and transparent pricing.
Market Trends Driving Our Growth
Several powerful forces are converging to create an opportune moment for affordable family-first advocacy services.
Aging Demographics & Caregiver Strain
The rapid global aging population, especially in the U.S., significantly increases the demand for caregiver support services.
Increased Payer Coverage
Evolving healthcare policies, including Medicare Advantage reimbursement for advocacy services, validates and expands our market.
Consumer Demand for Navigation
Post-pandemic, consumers are increasingly seeking professional help to navigate complex healthcare systems and willing to pay for it.
Digital & AI-Driven Models
Technological advancements allow us to deliver high-quality, personalized advocacy services at a more affordable price point.
Our Brand Positioning
Core Values
Trust, Compassion, and Transparency form the foundation of every interaction.
Our Voice
Direct-to-consumer, empathetic, and approachable—free from corporate jargon.
Our Promise
"We handle the complexity, so you can focus on loving your parents."
Key Differentiation
Unlike others, we are built for families, not enterprises, offering comprehensive dual-parent coverage.
Risks & Mitigation
High Customer Acquisition Cost (CAC)
Mitigate through robust content marketing, community partnerships, and a strong referral network, leveraging satisfied families for organic growth.
Labor-Intensive Model
Address with AI-enhanced workflows for automated tasks and intelligent recommendations, coupled with clearly defined service tiers to optimize scalability.
Competitive Encroachment
Differentiate by offering competitive pricing, unique dual-parent coverage, and a high-touch in-person premium tier that competitors cannot easily match.
Regulatory Shifts
Start with a direct-pay model for agility; explore complex payer partnerships only after the service model has been fully validated and proven in the market.
Our Vision: Transforming Family Caregiving
"We handle the complexity, so you can focus on loving your parents."
We're building the trusted household brand for family caregiving advocacy—like AAA for healthcare navigation.
Reduce Stress
Eliminate caregiver burnout through expert support
Improve Outcomes
Better health results, reduced unnecessary costs
Age in Place
Help seniors live safely and independently longer