Spanish-Language Patient Advocacy on Medicare Rails.
Built for the 5 million Latino Americans the healthcare system was never designed to serve.
Seed Round | Northwest Arkansas
The Problem Nobody Is Solving
5.1 Million
Spanish-speaking Americans on Medicare — the fastest-growing segment of the Medicare population — with virtually no culturally competent patient advocate.
The Barriers Are Structural
Median income of $13,650 vs. $29,650 for all Medicare beneficiaries
59% enrolled in complex Medicare Advantage plans (vs. 36% overall)
Higher rates of chronic conditions like diabetes
Language and cultural barriers compound every single healthcare interaction
The system wasn't built for them. We are.
The Beachhead: Northwest Arkansas
605,000+
Residents in one of the fastest-growing metros in the US
41.6% Hispanic
Springdale — home of Tyson Foods HQ
32.8% Hispanic
Rogers, AR — a thriving, rooted community
8,000–12,000
Estimated Hispanic Medicare-eligible residents in NW Arkansas
The first generation came for jobs at Tyson. They are now aging into Medicare eligibility — and their bilingual, US-born adult children are the sandwich-generation caregivers we serve.
A Market-Making Moment: New Medicare Billing Codes
What Changed in 2024
CMS introduced two landmark billing codes — Community Health Integration (CHI) and Principal Illness Navigation (PIN) — that reimburse patient advocacy services through Medicare for the first time in history.
CHI codes are specifically designed for social determinants of health, including language barriers. This is purpose-built infrastructure for our model.
The Proof of Concept Is Already Here
Solace Healthcare rode these codes to a $1 billion valuation and 20,000+ patients in under four years — serving an English-speaking, virtual-first population.
The Spanish-speaking segment is structurally excluded from Solace's model. That is our opening.
Dual Revenue Streams
Stream 1: Medicare Reimbursement
US-based bilingual advocate delivers CHI and PIN services under physician supervision. Medicare pays. Patient pays nothing.
G0019 CHI: $77.95/month (first 60 min)
G0023 PIN: $77.95/month (first 60 min)
Additional codes stack for complex patients
Blended target: $125–$175 per patient/month
Stream 2: Family Coordination Subscription
Adult children pay $75–$150/month for non-clinical coordination by Latin American healthcare professionals.
Appointment scheduling and follow-up
Sibling and family communication
Medication reminders and insurance navigation
Bilingual dashboard: English for child, Spanish for parent
Why This Business Is Defensible
Cultural & Linguistic Moat
Solace operates 2,000+ predominantly English-speaking advocates. Rebuilding for Spanish-speaking patients at scale requires an entirely separate service line. Cultural competency cannot be acquired overnight.
Structural Cost Advantage
Bilingual RN in Latin America: $1,000–$1,800/month vs. $5,000–$7,000/month in the US. Our hybrid model generates 40–55% gross margins vs. 20–35% for US-only workforce models.
Dual-Revenue Hedge
If CMS reduces reimbursement, family subscriptions provide resilience. If families won't pay, Medicare revenue stands alone. No single-stream competitor has this structural protection.
Local-First Trust
In Hispanic communities, healthcare is a family decision and trust is built in person. Our advocates attend appointments, know local specialists, and are embedded in the community.
The Founder: Ben Muñoz
"Hispanic founder building a healthcare service for the Hispanic community. This is not positioning — it is identity."
01
Stanford University
BA in Economics. National Merit Scholar and National Hispanic Scholar.
02
Baylor College of Medicine
MD Candidate at one of the most Hispanic-serving medical environments in the country.
03
Ben's Friends — 20-Year Chairman
Co-founder of one of the world's largest rare disease patient support communities, impacting millions globally.
04
Nadine West — $0 to $70M
Founder/CEO. Scaled to $70M annual revenue with 500 employees, including 200 trained remote workers.
Competitive Positioning
We Are Not Competing With Solace
Solace is English-first, virtual-first, and volume-first. They are excellent at what they do. But they were not built for the Hispanic Medicare population — and retrofitting their model would be costly and culturally insufficient.
This is analogous to how Univision did not displace ABC — it served a community ABC was never designed to reach.
Our Thesis
The Hispanic Medicare population is a distinct segment requiring a purpose-built service — not a translated version of an English-language platform.
Purpose-built always outperforms retrofitted when cultural identity is core to the service.
Unit Economics at a Glance
$150
Blended Revenue/Patient
Monthly average combining Medicare reimbursement and family subscription
50%
Target Gross Margin
Enabled by hybrid US + Latin America staffing model
5M+
National TAM
Hispanic Medicare beneficiaries nationally, supporting $50M+ revenue at scale
$0
Patient Out-of-Pocket
Medicare-billed services cost the patient nothing
Scaling Path
1
Year 1 — NW Arkansas
100–200 patients. Prove unit economics and dual-revenue model in a concentrated, high-trust community.
2
Year 2 — Houston, TX
500–1,000 patients. Leverage founder's Baylor network and one of the nation's largest Hispanic Medicare populations.
3
Year 3 — DFW, San Antonio, Miami
2,000–5,000 patients. Three of the highest-density Hispanic Medicare metros in the country.
4
National Scale
5M+ addressable beneficiaries. $50M+ revenue potential at mature penetration rates.
The Vision
"We handle the complexity, so you can focus on loving your parents."
The question is not whether these patients need advocacy. They do — urgently. The question is whether we can deliver it at a cost structure that works. We are proving that now, starting in Northwest Arkansas.
Bilingual
Spanish & English, always
Culturally Rooted
Built from inside the community
Medicare-Powered
Free to patients, sustainable for us
Let's Build This Together
Ben Muñoz — Founder
Stanford BA · Baylor College of Medicine MD Candidate · Founder of Ben's Friends · CEO of Nadine West ($70M revenue)
Full-stack engineer, fluent in Spanish and Italian, building the technology infrastructure personally.