Spanish-Language Patient Advocacy on Medicare Rails.
Built for the 5 million Latino Americans the healthcare system was never designed to serve.
Spanish-speaking Americans on Medicare — the fastest-growing segment of the Medicare population — with virtually no culturally competent patient advocate.
Residents in one of the fastest-growing metros in the US
Springdale — home of Tyson Foods HQ
Rogers, AR — a thriving, rooted community
Estimated Hispanic Medicare-eligible residents in NW Arkansas
The first generation came for jobs at Tyson. They are now aging into Medicare eligibility — and their bilingual, US-born adult children are the sandwich-generation caregivers we serve.
CMS introduced two landmark billing codes — Community Health Integration (CHI) and Principal Illness Navigation (PIN) — that reimburse patient advocacy services through Medicare for the first time in history.
CHI codes are specifically designed for social determinants of health, including language barriers. This is purpose-built infrastructure for our model.
Solace Healthcare rode these codes to a $1 billion valuation and 20,000+ patients in under four years — serving an English-speaking, virtual-first population.
The Spanish-speaking segment is structurally excluded from Solace's model. That is our opening.
US-based bilingual advocate delivers CHI and PIN services under physician supervision. Medicare pays. Patient pays nothing.
Adult children pay $75–$150/month for non-clinical coordination by Latin American healthcare professionals.
Solace operates 2,000+ predominantly English-speaking advocates. Rebuilding for Spanish-speaking patients at scale requires an entirely separate service line. Cultural competency cannot be acquired overnight.
Bilingual RN in Latin America: $1,000–$1,800/month vs. $5,000–$7,000/month in the US. Our hybrid model generates 40–55% gross margins vs. 20–35% for US-only workforce models.
If CMS reduces reimbursement, family subscriptions provide resilience. If families won't pay, Medicare revenue stands alone. No single-stream competitor has this structural protection.
In Hispanic communities, healthcare is a family decision and trust is built in person. Our advocates attend appointments, know local specialists, and are embedded in the community.
"Hispanic founder building a healthcare service for the Hispanic community. This is not positioning — it is identity."
BA in Economics. National Merit Scholar and National Hispanic Scholar.
MD Candidate at one of the most Hispanic-serving medical environments in the country.
Co-founder of one of the world's largest rare disease patient support communities, impacting millions globally.
Founder/CEO. Scaled to $70M annual revenue with 500 employees, including 200 trained remote workers.
Solace is English-first, virtual-first, and volume-first. They are excellent at what they do. But they were not built for the Hispanic Medicare population — and retrofitting their model would be costly and culturally insufficient.
This is analogous to how Univision did not displace ABC — it served a community ABC was never designed to reach.
The Hispanic Medicare population is a distinct segment requiring a purpose-built service — not a translated version of an English-language platform.
Purpose-built always outperforms retrofitted when cultural identity is core to the service.
Monthly average combining Medicare reimbursement and family subscription
Enabled by hybrid US + Latin America staffing model
Hispanic Medicare beneficiaries nationally, supporting $50M+ revenue at scale
Medicare-billed services cost the patient nothing
100–200 patients. Prove unit economics and dual-revenue model in a concentrated, high-trust community.
500–1,000 patients. Leverage founder's Baylor network and one of the nation's largest Hispanic Medicare populations.
2,000–5,000 patients. Three of the highest-density Hispanic Medicare metros in the country.
5M+ addressable beneficiaries. $50M+ revenue potential at mature penetration rates.
"We handle the complexity, so you can focus on loving your parents."
The question is not whether these patients need advocacy. They do — urgently. The question is whether we can deliver it at a cost structure that works. We are proving that now, starting in Northwest Arkansas.
Spanish & English, always
Built from inside the community
Free to patients, sustainable for us
Stanford BA · Baylor College of Medicine MD Candidate · Founder of Ben's Friends · CEO of Nadine West ($70M revenue)
Full-stack engineer, fluent in Spanish and Italian, building the technology infrastructure personally.
📧 ben@benmunoz.com
🌐 patientadvocates.benmunoz.com
Seed investment opportunity. NW Arkansas pilot launching now.
Trusted Patient Advocates for Mom and Dad